|
Placement in the modern scenario is having a skill gap in the student skill and the requirements on job, keeping this in view SMS TC, Lucknow witnessed another guest lecture by one of the biggies in the public sector, Mr. Praveen Singh (MD, Uttar Pradesh Industries Consultants Limited). Main theme of communication was “Effective Communication Strategy”.
It will not be an exaggeration that he was truly a nugget of speaker. The audience was composed of both B.Tech and management students. He emphasized on the strategic use social networking like that of facebook, twitter etc.
He introduced the new concept of social returns, integrity quotient to the students and explained the true meaning of credibility of a person. In addition to this Mr. Singh explained the essentials of professionalism in handling official e-mails.
He was kind enough to explain the Aristotle’s Theory of Communication. This theory explains, What makes someone a good communicator? Aristotle identified the three critical elements — ethos, pathos, and logos. — thousands of years ago.
Ethos is essentially the credibility — that is, the reason people should believe what is said. More commonly, though, today’s leaders build ethos most effectively by demonstrating technical expertise in a specific area, and by displaying strong levels of integrity and character.
Pathos is making an emotional connection — essentially, the reason people believe that what is said will matter to audience. Giving people undivided attention, taking an active interest in team members’ career development, and being enthusiastic about both the organization’s progress and the individuals who enable it are ways that leaders do this well. At the end of the day, pathos has the greatest influence on followers’ perception of their leader’s effectiveness as a communicator.
But all the authority and empathy in the world won’t really help if people don’t understand what one is talking about or how conclusions are made. Logos is the mode for appealing to others’ sense of reason, ergo the term logic. Employing strengths in strategic thinking, problem solving, and analytical skills are how today’s leaders express logical ideas in clear and compelling enough terms to influence outcomes. Effective leaders know the effort and time spent making explicit the connections they’re drawing from the data to the analysis to their conclusion are well worth it.
These three elements of communication reinforce one another. One may rely heavily on data and analysis (logos) to make a point and in so doing create a perception of expertise and authority on a topic (ethos). And while all three are necessary to excellent communication, improving ability to do any one of them will help become a better communicator and so a better leader. Combining them is the path to achieve greatest success.
|
