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SAP, The Company’s drive to the cloud is less about innovation and more about satisfying market demand. Market research firm Cloudway Softech forecast the software as a service (SaaS) industry. More troubling for on-premise software companies.
SAP Cloud CRM Software processes such as account/contact/activity/opportunity management are customary and in line with nearly all competitor Cloud CRM solutions. However, SAP uses its back office SAP Cloud ERP features to enhance sales processes that cannot be matched by Cloud CRM-only competitors. Sales staff can create quotes, check customer credit limits, verify inventory availability, submit sales orders, reference up-selling and cross-selling opportunities and review customer invoices. Clearly having visibility to more customer information such as credit terms, credit utilization and outstanding receivables offers a more comprehensive customer view to the sales person.
When evaluating SAP Cloud CRM or identifying and recommending the most relevant and direct SAP Cloud CRM competitors for comparison purposes, we first align specific company objectives to SAP Cloud CRM software functionality (to assess fit) and then consider customer factors such as company size, user count, user types/roles, vertical market, geo-locations, internal resources, constraints such as budget and technical considerations such as integration and customization.
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